Projects

Yellow, blue and beige curvy shapes decorate a green background. The same image with people holding drums sits on the left-hand side. Text in a speech bubble reads Hi, followed by the title Three Indigenous land defense actions to know better >>>.
Social Infographic
Theory of Change Redesign
Logo & Branding

Land Defense Infographic

Phone screen showing an infographic with yellow, blue and beige curvy shapes decorate a green background. An image with people holding drums sits on the left-hand side. Text in a speech bubble reads Hi, followed by the title Three Indigenous land defense actions to know better >>>.

Organization: Embark Sustainability Society
‍Role: Design and Communications Manager
‍Credits: Solo Project

The Goal:
Encourage Embark audiences to deepen their understanding of the relationship between Indigenous sovereignty and climate action without causing climate-related overwhelm or information avoidance.

The Work:
‍An infographic that highlights three Indigenous land defense actions with a clear visual cues differentiating land defenders, bite-size information that emphasizes positive impacts and ongoing efforts, and calls-to-action for further learning and engagement.

The Outcome:
‍A social post with a share rate 8 times higher than average and increased engagement from the land defender accounts featured.

  • Yellow, blue and beige curvy shapes decorate a green background. The same image with people holding drums sits on the left-hand side. Text in a speech bubble reads Hi, followed by the title Three Indigenous land defense actions to know better >>>.
  • Text, images and curvy green shapes decorate a light blue background. Text reads Tsleil-Waututh Nation Sacred Trust. The Tsleil-Waututh Nation Sacred Trust initiative is mandated to stop the proposed Trans Mountain Expansion (TMX). First built in 1953, the Trans Mountain Pipeline connects oil facilities in Edmonton AB with ocean tankers in Burnaby BC (FYI—this system includes the large oil tanks dangerously close to SFU Burnaby). In 2012, fossil fuel company Kinder Morgan set sights on expanding the pipeline. There's More>>> (Slide 2/8)
  • Federal and provincial governments approved the project without the consent of the Tsleil-Waututh Nation. The project has faced immense backlash for its contrived consultation process and disregard of Indigenous sovereignty. In 2018 the expansion was dropped by Kinder Morgan and bought by the federal government. Although key actors have shifted over time, the Trust continues its fight against TMX through activism, education and advocacy. Learn more about the Sacred Trust: IG: @twn_sacred_trust Web: twnsacredtrust.ca (slide 3/8)
  • Text, images and curvy blue shapes decorate a yellow background. Text reads Gidimt’en Checkpoint. The Gidimt’en Checkpoint is a gathering place for land and water defenders protecting the Wet’suwet’en Yintah (land or territory). Owned by TC Energy (formerly Trans Canada), the Coastal Gas Link pipeline (CGL) is proposed to connect the fracking industry in Northeastern BC with a liquefied natural gas facility in Kitimat. This pipeline route cuts across Wet’suwet’en traditional territories. All five clans of the Wet’suwet’en have opposed this pipeline proposal and do not give consent to CGL to do work on Wet’suwet’en lands. There's more >>> (slide 4/8)
  • Gidimt’en and Unist’ot’en are two of the five clans of the Wet’suwet’en Nation. CGL attempted to bypass Wet’suwet’en governance by issuing a temporary injunction to individuals in the Unist’ot’en clan. This injunction gave CGL the support of the RCMP against anyone in their way. In response, the Gidimt’en Checkpoint was established on the road leading to the Unist’ot’en Camp, where land and water protectors have been watching over the sacred headwaters. Learn more about the Gidimt’en Checkpoint: IG: @yintah_access Web: https://www.yintahaccess.com/. (Slide 5/8)
  • Text, images and curvy red shapes decorate a beige background. Text reads Braided Warriors. Braided Warriors is a group of Indigenous youth in Tsleil-Waututh, Squamish, and Musqueam territories defending the land and the people from capitalist colonial violence. Their actions across so-called Vancouver include protesting AIG and CHUBB Insurance for insuring TMX, organizing court support for other Indigenous land defenders, and standing in solidarity with residents of Camp Hopes (formerly Camp KT), a peer and Indigenous matriarch led tent city community in Strathcona Park. There's more >>> (slide 6/8)
  • In February 2021, Braided Warriors were violently removed and arrested during a peaceful sit-in at the BMO building downtown. The incident went into internal review by the Vancouver Police Department, but they have yet to publicize their conclusions over a year later. Although Braided Warriors have not communicated publicly in recent months, they set an important example of Indigenous land defense in an urban setting. Learn more about Braided Warriors: IG: @braidedwarriors (slide 7/8)
  • Black text over a green background reads SOURCES Braided Warriors [@braidedwarriors]. (2021, April 19). House Keys not Tent City Sweeps [Image]. Instagram. Retrieved from https://www.instagram.com/p/CN3HoGpsKjP/ Carey, C. (2022, April 6). ‘Time is now to make our voices heard again,’ Tsleil-Waututh Sacred Trust says of TMX pipeline. New West Record. Retrieved from https://www.newwestrecord.ca/bc-news/time-is-now-to-make-our-voices-heard-again-tsleil-waututh-sacred-trust-says-of-tmx-pipeline-5240605 Gidimt’en Checkpoint. (2018, December 17). Wet’suwet’en Hereditary Chiefs erect new checkpoint on Gidimt’en (Cas Yikh) Territory [Press release]. Retrieved from https://static1.squarespace.com/static/5c51ebf73e2d0957ca117eb5/t/61664eec879be543a232b02a/1634094829043/PR+DEC+17+2018.pdf Gidimt’en Checkpoint. (2022, February 7). GIDIMT’EN LAND DEFENDERS MAKE SUBMISSION TO UNITED NATIONS ABOUT ONGOING RIGHTS VIOLATIONS BY BC AND CANADA; URGE U.N. TO VISIT WET’SUWET’EN TERRITORIES [Press release]. Retrieved from https://static1.squarespace.com/static/5c51ebf73e2d0957ca117eb5/t/62005a1e0f39ed3c81e68e6c/1644190238550/Gidimt%27en+Land+Defenders+Make+UN+Submission+Feb+2022.pdf Gidimt’en Checkpoint [@yintah_access]. (2021, October 22). History of Gidimt’en Checkpoint [Image deck]. Instagram. Retrieved from https://www.instagram.com/p/CVVvEO1Pue1/ Harris, K. (2018, May 29). Liberals to buy Trans Mountain pipeline for $4.5B to ensure expansion is built. CBC News. Retrieved from https://www.cbc.ca/news/politics/liberals-trans-mountain-pipeline-kinder-morgan-1.4681911 Hyslop, K. (2021, February 23). Vancouver Police to Review Own Violent Arrests at Indigenous Pipeline Protest. The Tyee. Retrieved from https://thetyee.ca/News/2021/02/23/VPD-Review-Own-Violent-Arrests-Indigenous-Pipeline-Protests/ Our impact. Gidimt'en Yintah Access. (n.d.). Retrieved June 2, 2022, from https://www.yintahaccess.com/historyandtimeline Reeves, A. & Backer, N. (2020, January 30). Trans Mountain Pipeline Expansion Project. The Canadian Encyclopedia. Retrieved from https://www.thecanadianencyclopedia.ca/en/article/trans-mountain-pipeline-expansion-project/ (slide 8/8)

Theory of Change Redesign

Organization: Embark Sustainability Society
‍Role: Director of Development, communications strategy and brand adherence
‍Credits: Collaborative effort with Kaitlyn Jung with oversight from Embark Sustainability Board of Directors

The Goal:
Provide the organization a clear, concise, and reliable visual design communicating the 3-5 year journey of its current theory of change.

The Work:
‍Updating the existing theory of change design, an illustrated river metaphor, into a simplified explainer that can be understood at a glance.

The Outcome:
‍A theory of change visual that became heavily featured across reports, presentations, and digital spaces due to its clarity and accessibility.

Theory of Change Before and After

Organization: Eremia Therapy
‍Role: Creative Direction & Design
‍Credits: Solo Project (freelance)

The Goal:
Create a logo and baseline branding that evoked a calm, therapeutic authority while honouring the root meaning of the practice name eremia, as in desert, in a subtle and captivating way.

The Work:
‍A custom-made font paired with sleek line work and warm sand tones to create a logo, wordmark, business cards, and customizable letterhead.

The Outcome:
‍Materials that sit comfortably within the medical settings within which they’ll be used while capturing the unique and compelling base values of this particular therapy practice.